It sells the artist well as it has a medium shot of Madonna in the centre of the cover. This immediately enables the audience to identify with Madonna and to see her significance in the DVD. This DVD was made in 1999 so her importance in the music industry has already been established as she is in a well-known artist. As a result her appearance looks very different cultured meaning she might be trying to appeal to a new target audience to widen her fan base. This is a new look that Madonna is portraying, so her costume represents her new look for this DVD. Her hand gestures also works well with the overall style. Her hand movement is the same as what is used in the 'Frozen' video, this is an example of intertextuality.
The colour scheme is very bright and bold using a lot of blue and gold, these are quite rich colours that stand out and relate to the indian style theme that Madonna is conveying. The font style is quite different to the indian style image, it is more modern and has a 'type writing' feel to it, which could interest a different type of audience, because of the contrasting style.
The back cover includes the typical features you would expect to see on a DVD cover, such as free frame images, a contents list, barcode, certificate rating, etc. However, it doesn't include ratings from magazines, radio stations etc or quotes. This might be because Madonna was already an established artist when this DVD was released, therefore she doesn't need to focus on gaining consumers as she already has lots of fans.
The back cover includes the typical features you would expect to see on a DVD cover, such as free frame images, a contents list, barcode, certificate rating, etc. However, it doesn't include ratings from magazines, radio stations etc or quotes. This might be because Madonna was already an established artist when this DVD was released, therefore she doesn't need to focus on gaining consumers as she already has lots of fans.
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