Digi Pack & Magazine advert

ACDC music video

Research into Rock Band covers for DVD and magazine ads

Analysing our feedback

We agree with the majority of the comments made by our peers about our music video. All the comments said that they liked the black and white effect used on our footage as it suited the genre characteristics of rock. We agree with the comments about the need to sell the artist as we showed the lead singer very often as well as the other band members. Our feedback mentioned that Lewis's costume was good but Tom did not fit the 'look', we agree with these comments made. We were praised for good lip syncing which we spent more time one trying to get right and the variation of camera angles worked well as people said that it made the video more voyeuristic. One comment also noticed that we used intertextuality as Lewis was wearing a flat cap which was also used in the ACDC music video.

Storyboards and shot lists

These images show our storyboards as part of our planning for music video. It shows what will be happening every 10 seconds and what shot types will be used for each camera shot, so that we have guidance for when we do our filming. It also describes what the musicians/characters will doing throughout our one minute music video to make the filming more straightforward and easier to do.

Rock music genre characteristics

Rock music:

It is said to be an equal infusion of rhythm and blues and country. Besides jazz and country, it is the only type of music Americans can call their own. Rock and roll caused quite a stir when it first began to be played, as many claimed that it was immoral.

Genre characteristics:

- Strong rhythm
- singable melodies
- simple accompaniment
- guitar riffs/ostinatos

- dark clothes and make-up

- male musicians wearing make-up

- alcohol influence

- musicians being filmed playing instruments

In the late 90's, Bands such as Pink Floyd and Genesis pulled away from the conventions of guitars and drums, this second phase brought revolution to Rock, it was a musical earthquake. Art rock was more theatrical and more dramatic, it was almost an experiment where rock no longer was a group of people on stage playing instruments, it was a theatrical spectacle.

Idea for practise music video

Mise-en-scene

crazy hair

Props: guitars, drumsticks,

Make-up

guy liner,

Lighting

natural, better if cloudy because it fits genre characteristics - dark and dull. a sunny day would contrast the initial projection of the mood

location suggestions

field, roof or stage

Editing style

Lots of fast, sudden jumpcuts fits with beat of music

Beginning

See main singer standing on the roof, jump cuts to extreme close-up guitar on field , slowly zooms out to a long shot of lead guitarist, then jump cuts to the singer when he starts singing.

End

The camera zooms away from the guitarist who is on the field with the camera person on a second floor room so that it is an establishing shot, then a sudden jump cut to the lead singer on the roof who turns away as the music fades and the screen fades away.

Different music instruments being played in different locations, with lead singer on roof to show dominance and to sell the main artist

Jump cuts throughout the video to show each person individually

Intertextuality

the band The Click Five in their video for Just the Girl they film on the roof of a school.